![]() ![]() ![]() Interview techniques, observation, library study and Focus Group Discussion (FGD) are used to collect all of research data. In this article, the authors use qualitative research methods, precisely descriptive-qualitative research methods. This problem was attracted the author to do research on the marketing communication strategy of national indie movies. Although there have been many indie films by Indonesian filmmakers who won numerous awards both nationally, regionally and internationally, but the funding problem often hindered their efforts to market their works, so only a handful of spectators who enjoyed the indie film. Since it is not marketed through a commercial distributor line, indie film practitioners or indie filmmakers must be smart and intuitive in searching for opportunities to promote their work to a wide audience. Independent films or more familiarly referred to indie films in general are films produced outside major label or company/production house (PH). ![]()
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